In both health and education, we see that interventions focusing in a single area (teachers, nurses, district officials, etc.) often do not have their intended impact – Why? Regardless of whether we are talking about improving teacher practices in the classroom or getting nurses to consistently check the blood pressure of mothers in labor, the answer to this question often includes the lack of system alignment and motivation for change. Surgo and STiR convened stakeholders across the global development sector for a candid discussion around how to harness intrinsic motivation for system change across global development sectors.
Surgo hosts convening: Addressing Human Heterogeneity to Drive Outcomes in Global Development
Global development programs are increasingly aware of the importance of addressing human heterogeneity to drive outcomes. Segmentation, especially psycho-behavioral segmentation, has tremendous potential for helping programs to target the right person with the right intervention at the right time to drive change. But its adoption has been limited. Surgo Foundation brought together key stakeholders and thought leaders to discuss how organizations can address human heterogeneity in programs, and the potential for using segmentation to help design and deploy targeted interventions that drive change.
Surgo’s publishes CUBES: A practical toolkit to measure enablers and barriers to behavior for effective intervention design
We need to understand why people behave as they in order to change minds, systems, and outcomes in global development. We’ve created a practical toolkit of methods to measure the significance of behavioral drivers. We’ve named the resulting framework and toolkit with an acronym, CUBES: to Change behavior, Understand Barriers, Enablers and Stages of change. Read more.